YouTube is widening access to its likeness detection tool, which finds AI deepfakes of a person on the platform so they can act on them. First offered last year to a group of YouTube Partners, it now extends to public figures such as journalists and political candidates.
The tool grew out of YouTube's partnership with CAA and is built on the same base as Content ID. Creator liaison Rene Ritchie presented the expansion, drawing on his own years as a tech reporter, and said more moderation options are coming.
The move lands in another election cycle and follows YouTube's backing for the No Fakes Act in Congress, as other deepfake shields, some built by creators, work across platforms.
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