Sharon and Jack Osbourne said at Licensing Expo 2026 in Las Vegas in May that they are working with avatar company Hyperreal on an interactive digital version of the late Ozzy Osbourne. The family say it will answer questions in his own voice, with the answers he would have given.
Jack called it unnervingly accurate and said brands could simply prompt the avatar into a commercial. Sharon wants to take it round the world so fans can talk to it, comparing the goal to Elvis's lasting fame.
Hyperreal previously de-aged Paul McCartney for music videos and showed an interactive Stan Lee hologram at LA Comic Con in 2025.
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