A creator who goes by Kareema Yertargyn, posting as @kaye.creatives and described as based in Toronto, has reached 1.1 million Instagram followers. Her first post only went up on 1 April 2026, which is part of why users have begun to wonder whether she is a person at all or a character produced by the AI video company Higgsfield.
“Even if she's real, I think it's well executed marketing stunt from Higgsfield company”
unnamed Reddit commenter (as quoted by MSN), as quoted by MustShareNews · mustsharenews.com ↗
Her profile bio reads "Musician & CS engineer", and the account's top posts are all built around that creator persona. Her most-viewed Instagram posts pull in millions of likes and more than 20,000 comments each. Many are tutorials that share the prompts used to make a clip, and a good number are credited to Higgsfield, with some of the same material also appearing on the company's own site. The first post, which introduced her with a caption about being a musician, an engineer and a creator, was itself made with generative AI.
Away from Instagram the picture is much thinner. Her Facebook posts attract fewer than 20 likes, her TikTok videos sit at roughly 1,000 to 2,000 views, and her Threads account has next to nothing on it. That gap between a seven-figure following and almost no traction elsewhere is one of the things people point to.
Screenshot of a kaye.creatives Instagram video of the woman in a doorway opening onto a fantasy landscape, showing 2.1M likes
kaye.creatives on Instagram (per MSN) · Image: MustShareNews
A Reddit thread on 1 October asked directly whether she is real. One commenter turned up a YouTube channel in her name holding a single Russian-language vlog about the Almaty Museum of Arts; the video has since been made private and the channel renamed. Most replies lean toward a real woman who is fronted by a team or a company, not a lone creator.
MustShareNews adds that Higgsfield works with many influencers to steer people toward its products, which gives the marketing theory some weight, though neither Yertargyn nor Higgsfield has confirmed or denied anything in the coverage. A second report on the company notes it has drawn criticism before, and that Instagram plans to require labels on AI-generated influencer profiles.
A character sheet showing the same woman in a striped sweater in close-up, front and side views, from a Higgsfield-credited post
Higgsfield AI (per MSN) · Image: MustShareNews
Sources · 2