Stock media company Artlist, a competitor to Epidemic Sound, said on March 26 that it had built Google's new Lyria 3 and Lyria 3 Pro music models into its platform, a day after Google introduced the Pro tier. Subscribers can now create songs from a text prompt or up to ten images, alongside the AI video, image and voiceover tools Artlist already sells. Co-founder and co-CEO Ira Belsky said the aim is to put every stage of video production, now including the soundtrack, in one toolkit, so creators can turn out polished content at scale.
Lyria 3 Pro produces tracks of up to three minutes, across genres from film score to pop, with sung lyrics in any language. Users can shape individual sections such as intro, verse and chorus, or ask for 30-second cuts for ads and social posts. Artlist's plans run from $11.99 a month for about 110 songs to $89.99 for up to five people and around 1,200 songs, plus an enterprise tier, and it calls the output commercial-ready and fully licensed.
Google has presented Lyria as an option for creators who would otherwise use royalty-free production libraries. MBW notes that Google has said only that Lyria 3 was trained on material it and YouTube have the right to use under their terms, partner agreements and the law, and that Billboard reported in 2024 that Google trained earlier music models on copyrighted recordings before approaching rights holders. Google says the model treats a named artist as loose inspiration and checks outputs against existing works, and that users must not break intellectual property or privacy rules under its terms.
Tel Aviv-based Artlist says it serves more than 50 million creators and brands; its clients include Google, Amazon and Microsoft. KKR led a $48 million round in 2020, the same year Artlist bought the Motion Array marketplace for $65 million.
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