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17 Oct 2026  ·  2,825 works · 695 news indexed

Hybrid Creator
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Miquela

Miquela Sousa, also called Lil Miquela, is a virtual singer and social media personality. She was created by Trevor McFedries and Sara DeCou as a 19-year-old girl, often described as a "robot" of Brazilian-American heritage. The character began in 2016 as an Instagram profile presenting Miquela as a CGI character and model. Debut single "Not Mine" (2017). Label: Brud.

IG Followers
2.25M
Photo of MiquelaPhoto of Miquela
Last updated
15 October 2026
Nature
Hybrid
Style
Photorealistic

Summary

Miquela Sousa, also called Lil Miquela, is a virtual singer and social media personality. She was created by Trevor McFedries and Sara DeCou as a 19-year-old girl, often described as a "robot" of Brazilian-American heritage. The character began in 2016 as an Instagram profile presenting Miquela as a CGI character and model. Debut single "Not Mine" (2017). Label: Brud.

Is Miquela AI?

Yes. Miquela (Lil Miquela) is a computer-generated virtual singer and influencer created by Trevor McFedries and Sara DeCou at the Los Angeles startup Brud, not a real person.

Every page that discusses her says Miquela is a made character, not a person. Wikipedia describes a fictional teenage Instagram model presented as a CGI character, and says Brud, the startup led by McFedries and DeCou, was revealed as her maker in April 2018, after a staged 'hack' of her account by another Brud character, Bermuda. Variety calls her a 'CGI-generated teen robot' and 'the invention of startup Brud'. Brud's own line, quoted on virtualhumans.org, is that she is not human but a robot. That robot is part of the story. What the pages actually establish is that the images are computer-made and that a company runs the account.

The main open question is her voice. Variety reported in 2020 that nobody knows who sings as Miquela. A Brud rep would only say she uses 'pitch-correction tools and other software', which leaves room for a human singer whose voice is processed. No page we read names one, and none names a human model or performer behind the images. Her songs credit human collaborators such as Baauer and Teyana Taylor, but as producers and featured artists, not as Miquela herself.

A note on wording: Miquela started in 2016 and the sources call her CGI or virtual. None of them says she is made with today's generative AI tools. She is a synthetic, company-run persona with no named human behind her, which is what this verdict means. Who writes her posts and who voices her is still unknown.

Evidence

  • Variety calls Miquela 'the freckle-faced, CGI-generated teen robot' and 'the invention of startup Brud', and reports that it is unknown who provides her voice.

    variety.com
  • Wikipedia says the Instagram character is presented as a CGI character and that, after Bermuda's 2018 'hack', both were revealed as characters created by the Los Angeles startup Brud.

    en.wikipedia.org
  • A Brud rep told Variety that Miquela 'uses pitch-correction tools and other software to make sure she's nailing her performance', without naming any human singer.

    variety.com
  • Virtualhumans.org lists Miquela as a virtual influencer, quotes Brud saying 'She's a robot', and gives her Instagram bio as 'Change-seeking robot with the drip'.

    virtualhumans.org

Assessed 9 October 2026

Audience over time

How their audience has moved

Followers · Instagram

2.2M

▼ 1k (−0.0%) since 9 Oct 2026

2.2M2.2M2.2M9 Oct 2026: 2.2M15 Oct 2026: 2.2M9 Oct15 Oct

Tracked since 9 Oct 2026. Each platform is read about once a week.