- Last updated
- 13 October 2026
- Nature
- AI persona
- Niche
- Fashion
- Style
- Cartoon
- Debut
- 2020
- Created by
- ColourCollectiveStudio
Summary
Bum Bailey (BumBailey) is a non-binary (they/them) virtual influencer and viral TikTok star, a collective of Gumby-like blob characters (Neeka, Bianca, Nana and others) with their own body shapes and personalities. VirtualHumans.org lists their first appearance as 29 May 2020 and credits the character to ColourCollectiveStudio. They are known for fashion, meditation and body positivity, and describe themselves as the first virtual influencers to show cellulite on social media. In September 2021 a TikTok of Neeka walking to Lizzo's 'Rumors' (feat. Cardi B) passed 7M views and drew thousands of duets, including Selena Gomez and Lizzo, who danced it on stage and replied to the video. By October 2021 Yahoo's In The Know reported over 1.1 million TikTok followers. They also launched a $BUM creator token on Rally.io. The TikTok still has about 1M followers, but activity has slowed sharply: the newest recent post read is from June 2026, before that March 2025, and the operator's website is a 'coming soon' page.
Is Bum Bailey AI?
Yes. Bum Bailey is a non-binary virtual influencer, a family of digital blob-shaped characters made by ColourCollectiveStudio, with no human performer named behind it.
Every page that describes Bum Bailey treats it as a digital character, not a person. In October 2021 Yahoo's In The Know called Bum Bailey a non-binary virtual influencer created by ColourCollectiveStudios, a Gumby-like blob with long arms and legs. VirtualHumans.org lists it as a virtual influencer that first appeared on 29 May 2020, credited "BumBailey (TM) (c) 2020 by ColourCollectiveStudio". The account also calls itself virtual: in a December 2021 VirtualHumans.org interview it said its members were the first virtual influencers to show cellulite on social media.
The interview was answered in character. Bum Bailey is presented as a group of characters (Neeka, Bianca, Nana and others), and its clothes are said to come from Nana's in-world fashion house. Its best-known clip, Neeka walking to Lizzo's "Rumors", uses Lizzo's recording, not a voice of its own. No page names a human who performs, voices or puppets the characters, so this is an AI persona rather than a hybrid.
Some things are still unknown. No source names the people at ColourCollectiveStudio or says how the characters are made, whether by 3D animation or generative tools, so "AI" here means a computer-made character, not a confirmed use of generative AI. VirtualHumans.org now marks the persona as inactive or discontinued.
Evidence
Yahoo's In The Know wrote that Bum Bailey is a non-binary virtual influencer created by ColourCollectiveStudios, a Gumby-like blob known for fashion, meditation and body positivity.
yahoo.comVirtualHumans.org's profile lists Bum Bailey as a virtual influencer first seen on 29 May 2020, credits it "BumBailey (TM) (c) 2020 by ColourCollectiveStudio" and marks it inactive or discontinued.
virtualhumans.orgIn a VirtualHumans.org interview, Bum Bailey answered in character as a collective of characters and said they were the first virtual influencers to show cellulite on social media.
virtualhumans.org
Assessed 9 October 2026
YouTube
Shorts
Audience over time
How their audience has moved
Followers · all platforms
1M
TikTok 1M · Instagram 6k · YouTube 420 · X 44
Read once so far, on 8 Oct 2026. The line starts with the next reading.
Added up from 8 Oct 2026, once every platform had been read; tracked since 5 Oct 2026. Each platform is read about once a week.
@bum_bailey
TikTok
