Brik

Brik (brik®WORK) is an anonymous design studio and Instagram account that posts AI-generated fashion and brand concept imagery: a fake Nike Soft collection, a men's bridal series, Met Gala looks and conceptual studies of luxury brands and cars. Its Instagram bio reads "Graphic Designer, Art Director + Visual Artist" and its website calls it a "Brand Design + Creative Studio". Istituto Marangoni lists it among AI fashion designers working under pseudonyms and says it went viral with the fake Nike Soft collection and is thriving with a provocative men's bridal collection that goes "beyond the binary".

The grid is polished, photographic fashion and product imagery, mostly reels and carousels, with series titles such as Armoured Beauty, a rose series, a Halloween couture series and a 2040 wedding-car concept. Several posts use the likeness of celebrities in concept pieces. In November 2026 the account had about 224,000 Instagram followers and 38,200 on Threads. Its newest post read was dated 5 May 2026.