The US Senate Judiciary Committee has approved the NO FAKES Act by unanimous voice vote, advancing a bill that would give people a federal right over AI replicas of their voice and likeness. No date has been set for a vote by the full Senate.
Under the revised bill, individuals could authorise or refuse uses of their digital replica and demand removal of unauthorised ones. The right can pass to heirs and others and lasts up to 70 years after death, with exceptions for news, parody, education and research.
Online services would take on a notice-and-takedown duty, with a counter-notice route for wrongly removed content, and platforms hosting user uploads would escape liability if they remove flagged deepfakes promptly. Backers present it as one national rule that reduces litigation.
Support spans senators from both parties, SAG-AFTRA, the MPA, the Recording Academy, the RIAA, YouTube and OpenAI. The vote follows a White House call in March for federal protection against unauthorised digital replicas.
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