It's Unusual

"It's Unusual" is a single by Kelly Boesch, released on 29 May 2026 by Gelsomina Studios under exclusive licence to Nettwerk Music Group. Boesch, who makes AI videos and songs, says she wrote it about love that works less like peace than like an addiction: relationships so consuming that intensity is mistaken for connection, which she has watched people close to her fall into and remembers from her own younger years. She paired it with an abstract video rather than one that tells the song's story, preferring to let viewers bring their own reading. She wrote the lyrics, and the music was made under her direction with help from Suno.