Rozy
Rozy is a South Korean virtual influencer, a computer-generated 22-year-old who has posted on Instagram as a 'real human' since 2020 and is presented as Korea's first virtual influencer.
Monthly listeners
42k
on Spotify
Followers
162k
Spotify
Biography
About Rozy
She was devised by the content creation group Sidus Studio X, which built her face from a mix of faces favoured by millennials and Gen Z, and she is said to be from Seoul. Her feed mixes fashion, travel and environmental campaigns such as zero-waste challenges. She became widely known through the Shinhan Life TV advertisement from July 2021, which passed 10 million YouTube views, and has also fronted Chevrolet's electric cars and W Concept. On 22 February 2022 she debuted as a singer with the EP 'Who Am I', produced by Jeong Jae-won with MUSIC VINE; 'To the Sea' followed. Her Instagram, @rozy.gram, stood at about 159,000 followers in October 2026, and its last post was on 1 April 2026.
Last Updated 13 October 2026
Audience over time
How their audience has moved
Monthly listeners · Spotify
42k
▲ 1k (+2.8%) since 5 Oct 2026
Tracked since 5 Oct 2026. Each platform is read about once a week.
@rozy.gram
160k followers · 455 posts · last posted 1 Apr 2026