Noonoouri

Zuber says the idea dates to his childhood and was pitched to investors for about seven years before he launched her himself in late 2017. She debuted at Fashion Week in 2018 and became known through collaborations with Dior, Versace, Marc Jacobs, Valentino, Skims and KKW Beauty; she is represented by IMG Models. Her stated manifesto is "Never Be Silent": vegan, anti-fur, sustainable fashion, causes for children, animals and nature. In September 2023 she signed with Warner Music Germany and released the single Dominoes with DJ Alle Farben, followed by Up All Nite (with ENISA), Release Me (with Max and Harvey), Shy Shy and Let Me Be. She also appeared as a Barbie from Mattel (Oct 2024) and in a Fortnite island promotion (Feb 2025).