Maia Lima
Virtual influencer presented as a 24-year-old Argentine living in Barcelona, a Boca Juniors fan into music, makeup, photography and travel, with blue eyes and near-white hair. Created by the Barcelona agency The Clueless, which also made Aitana Lopez; coverage dates her creation to 5 September 2023.
- Since
- 2023
- Last updated
- 15 October 2026
- Nature
- AI persona
- Debut
- 2023
- Origin
- Argentina (persona); Barcelona (agency)
- Created by
- The Clueless
Summary
Virtual influencer presented as a 24-year-old Argentine living in Barcelona, a Boca Juniors fan into music, makeup, photography and travel, with blue eyes and near-white hair. Created by the Barcelona agency The Clueless, which also made Aitana Lopez; coverage dates her creation to 5 September 2023.
Is Maia Lima AI?
Yes. Maia Lima is an AI-generated virtual influencer, presented as a young Argentine woman, created by the Barcelona agency The Clueless, which also made Aitana Lopez.
La Nacion describes Maia Lima as a virtual influencer who is only "argentina" in persona, created by the Catalan agency The Clueless, and quotes the agency's own site promoting AI-generated virtual models for brands. Yahoo Finanzas, in a longer piece, treats her as a model designed with AI, says the agency itself writes her character, and names The Clueless founders Ruben Cruz and Diana Nunez as her "parents".
No page names a human performer, model or voice behind her. Yahoo goes further and notes that the comments written for her do not sound like a young woman from Buenos Aires, and that her first post is dated 5 September 2023 and set in Buenos Aires, which fits a campaign built by an agency rather than a real person's account.
What is not known: whether her images are fully generated or composited from filmed material, and how the account currently stands. Her Instagram @limaiaaa returned "account not found" when read on 2026-10-15, so no first-party disclosure or follower count could be checked, and no platform AI label was recorded. The verdict rests on the press and the agency's own positioning, which agree with each other.
Evidence
La Nacion calls Maia Lima a virtual influencer who is "argentina", created by the Catalan agency The Clueless.
lanacion.com.arLa Nacion quotes The Clueless's own site offering generative-AI virtual models that brands can hire as a virtual personality.
lanacion.com.arYahoo Finanzas describes her as an Argentine model designed with AI, whose comments are written by the agency's creative team, and names founders Ruben Cruz and Diana Nunez as her creators.
es-us.finanzas.yahoo.com
Assessed 14 October 2026