Aitana López

The clearest evidence comes from the people who run her. The Clueless's own page describes Aitana as "Spain's first 100% AI-generated influencer", and its founder, Rubén Cruz, has explained on the record that the agency built her because campaigns with human influencers kept being disrupted. Entrepreneur, which interviewed Cruz in 2023, says she is entirely generated by AI and that the agency's design team plans her activities every week. LBC said the same, adding that the brands who work with her know she is not real. Wikipedia sums up these sources rather than adding to them.

The sources agree, and none of them names a human whose face, body or voice is used for her. That is why the verdict is AI, not hybrid. Note that most of the sources trace back to Cruz and The Clueless, and the press coverage mostly repeats his account rather than checking it independently.

Some things remain unknown. No page says which tools the team uses (Entrepreneur only reports Cruz saying she was not made from a few random DALL-E prompts), who writes her captions, or whether any videos use a filmed body or a recorded human voice. The research did not record any platform AI-content labels on her accounts.