Asu
A male virtual human from Aww Inc. in Tokyo who works as a virtual designer for the fashion brand NOWEAR, built around the theme of garbled text.
- IG Followers
- 1.84K
- Since
- 2020
- Last updated
- 13 October 2026
- Nature
- AI persona
- Niche
- Fashion
- Style
- Photorealistic
- Debut
- 2020
- Origin
- Tokyo, Japan
- Created by
- Aww Inc.
Summary
Asu is a male virtual human from Tokyo, Japan, who belongs to Aww Inc., the company that calls itself Japan's first virtual human company. He works as a virtual designer for the fashion brand NOWEAR (written ИOWEAR), the brand run through the Instagram account @nowear.gram. Aww says his main design theme is Mojibake, the Japanese word for garbled text, a term born of internet culture, and that he brings this theme into the brand through his identity as a virtual human. His motto is "Nothing is true", inspired by a line from Ghost in the Shell, and his Instagram bio reads "What is real. What is the truth." VirtualHumans.org lists him as first appearing on 9 July 2020 and flags the persona as inactive or discontinued. His Instagram holds 30 posts, and the newest visible ones date from July and August 2022.
Is Asu AI?
Yes. Asu is a virtual human, a digital male character from Tokyo that Japan's Aww Inc. runs as the virtual designer of the fashion brand NOWEAR.
The strongest evidence comes from the company that runs him. Aww Inc.'s own page for Asu says he "belongs to the virtual human company Aww Inc.", and the same site calls Aww "Japan's First Virtual Human Company". It presents him as a character with a design theme, Mojibake (garbled text), and a motto, "Nothing is true", taken from Ghost in the Shell. VirtualHumans.org, a directory of virtual influencers, lists him as a virtual influencer who first appeared on 9 July 2020, and quotes his Instagram bio as "Virtual designer @nowear.gram". Nothing in these pages names a human model, actor or voice behind his face.
The evidence is thin, though. It comes almost entirely from Aww's own page, and the directory listing confirms the label rather than adding new facts. The research found no interview or press report about him. VirtualHumans.org marks him "Inactive or Discontinued", and his Instagram has not posted since August 2022.
Some things are still unknown. None of the pages say how his images are made, whether with 3D software or generative AI, or which people at Aww or NOWEAR actually design the clothes credited to him. So "AI" here means a made-up digital character, not a real person, and the pages say nothing about which tools were used.
Evidence
Aww Inc.'s page for Asu says he "belongs to the virtual human company Aww Inc." and describes his design theme, Mojibake, and his motto, "Nothing is true".
aww.tokyoThe same Aww site describes the company as "Japan's First Virtual Human Company" and lists Asu among its virtual humans.
aww.tokyoVirtualHumans.org lists Asu (@asuu.gram) as a virtual influencer who first appeared on 9 July 2020, quotes his bio "Virtual designer @nowear.gram", and marks him inactive or discontinued.
virtualhumans.org
Assessed 9 October 2026
Audience over time
How their audience has moved
Followers · Instagram
2k
Read once so far, on 5 Oct 2026. The line starts with the next reading.
Tracked since 5 Oct 2026. Each platform is read about once a week.
@asuu.gram
External Links · 3