Universal Music Group has signed its first major-label licensing deal with TYGER, a gaming-focused music service that uses AI to adapt songs to what is happening on screen. The two companies announced it on 22 October 2026, in a joint release datelined San Diego and Santa Monica, California.
“our artists and their music will now be able to soundtrack personalized gameplay experiences and connect with millions of gamers and fans around the world.”
Michael Nash, Chief Digital Officer & EVP at UMG, in the joint press release · lifestyle.middletownlifemagazine.com ↗
Under the agreement, a selection of UMG's recorded music and publishing catalogue will be added to TYGER's paid on-demand subscription. Some of those songs will also appear on the free, ad-supported tier. TYGER says its library already holds more than 400,000 tracks, most of them from independent artists.
The service runs on PC, console and mobile and sits alongside the games a person already plays rather than inside a particular title. The company says its patented technology reshapes licensed tracks in real time to follow live gameplay.
Both sides framed the deal as a step for music in games. TYGER's chief executive and co-founder, Nick Venti, called it a milestone that supports the company's view of where music is heading in interactive and digital spaces. UMG's pitch is that its artists can score personalised play sessions and reach a large audience of gamers.
TYGER says it will relaunch later in 2026 with an updated ad-supported tier and subscription, now carrying the UMG content. The release gives no financial terms, no list of artists and no launch date beyond that.