TYGER

TYGER is an adaptive music platform for games: a streaming service that runs alongside a game and changes its songs to match what is happening on screen, using AI. It is led by chief executive Nick Venti.

Music Ally reports it was founded early in 2025 as a successor to PlusMusic.AI, the Epic Games-backed adaptive game music startup Venti co-founded and ran before (other directories date PlusMusic and Tyger Media from 2016 or 2020, so the founding year is disputed). TYGER says its technology is in closed beta across more than 20 games with a combined monthly audience of 540 million players, and its catalogue held more than 400,000 songs, mostly from independent artists.

On 22 October 2026 Universal Music Group announced a licensing agreement making it the first major music company to license TYGER, covering recorded music and publishing. Selected UMG tracks go on the paid tier, and some on the free ad-supported one. A relaunch with free and paid versions is planned for later in 2026; its app page lists a TYGER Club tier at $3.99 a month.