VerSe Innovation, the Indian company behind Dailyhunt, Josh and Magzter, held SPARK, which it billed as India's AI Creativity Summit, at the Grand Hyatt in Mumbai on 29 October 2026, with Google Cloud as title partner. According to the press release carried by PTI, the invitation-only room of more than 500 filmmakers, studio heads, broadcasters, brand and agency leaders and creators saw only work made on Spark Station, VerSe's AI film platform. Founder and CEO Umang Bedi unveiled it in a live demo, and AnimationXpress describes it as a film studio on one screen.
“AI won't give you taste. It closes the gap between the film in your head & the one on screen.”
Shakun Batra, filmmaker and founder, Jouska.AI, at the SPARK summit, per the press release · m.thewire.in ↗
Per the release, the workflows on show included Hybrid Filmmaking, with real actors placed in an AI-built world, and a crew of AI agents covering direction, writing, art, camera, sound and editing. There were also tools for advertising and micro drama, and Story to Video Pro, which is said to run from story to render and export to Final Cut Pro, Avid, Resolve or Premiere. VerSe lists six selling points, among them character continuity, quality checks before a render and a cost estimate before every shot. These are the company's own claims, and neither report carries an independent test of them.
AnimationXpress adds that scene budgets are drawn up on the fly and that drop-down menus stand in for complicated prompts. Its tagline is "Every role on set. Played by one platform." It names features, short films, series, micro drama and video content as the uses, and gives pricing of US$9 a month for a basic plan and US$44 for pro. Bedi is quoted there saying the platform can make a film and spin-off products end to end at a fraction of what rival platforms charge, which is his claim rather than a verified comparison. Google Cloud's Amit Kumar said VerSe uses Gemini, Omni and Veo inside Spark Station. VerSe says the beta debuted at Film Expo 2026 two months earlier, where the short Just One Small Change went from idea to final render in three hours.
The full programme drew Rajkumar Hirani, Shakun Batra, Kunal Kapoor and Varun Mayya for keynotes, plus a session with Zack London of Gossip Goblin Inc. and talks with Biren Ghose of Astra Studios, Namit Sharma of Arre Studio and others. AnimationXpress lists further guests, among them director Ken Ghosh, Sameer Nair, Rahul Nair, Ramesh Sippy, Manmohan Shetty and Prahlad Kakkar. The release says the summit was meant to move Spark Station from generating shots to directing them, and the filmmakers on stage framed AI as widening who gets to tell stories. Bedi said AI is an additional tool, not a replacement for human taste or direction, and that established creators resist it just as they did earlier video technology.
About Spark Station
Spark Station is an AI content platform from VerSe Innovation, the parent of Dailyhunt and Josh, which describes it as an operating system for content covering production from ideation to final delivery and as its first global AI content platform.
VerSe unveiled it at Film Expo 2026 in New Delhi in late August, with beta access from 29 August, general availability on 1 October and an enterprise API tier due on 1 November. It said it had used the platform internally for more than six months and had committed over $30m across 24 months to GPU infrastructure, AI orchestration and talent. On 12 October, at MIPCOM Cannes, VerSe and Astra Studios, which is backed by Hombale Group, launched the Astra-Spark Alliance for AI-native films, series, animation and branded content.
AnimationXpress quotes an unnamed industry veteran who said success will depend on the output the platform gives, and notes that many attendees wanted hands-on time with it. It closes on the point that Spark Station still has to deliver on the big screen. Both pieces read as promotion for the event and the product, so the figures and comparisons above are VerSe's and its partners' statements.