Meta has quietly released Style Sketch, an AI app that plans outfits from clothes a user already owns. It runs on iOS and Android but is available only in Indonesia, Singapore and Thailand. Consultant Matt Navarra spotted it first on X. Meta did not answer TechCrunch's request for comment, so a wider release is unconfirmed.
Users build a virtual closet from photos they have posted, or add items by photo, short video or camera-roll upload. The outlets disagree on which accounts it reads: TechCrunch says Instagram, Engadget says Facebook and Instagram. The app suggests combinations and shows them on a model matched to the user's body shape and skin tone, and can build around one item, the weather or a trip plan.
Engadget's lead image for the Style Sketch story, showing Meta branding
Image: Engadget
Meta is not first with the idea. Engadget points out that Google's AI search has offered virtual clothes try-on since 2025, Google Photos added a Wardrobe feature this year, and OpenAI has put a try-on feature into ChatGPT. Startups such as Alta already digitise wardrobes. TechCrunch expects Meta to lean on Instagram integration instead.
About Meta
This is not the first time Meta has put a standalone AI app in front of the public. On 29 April 2025, the day of its first LlamaCon developer event, it released a standalone Meta AI assistant app, aimed at the standalone apps of OpenAI and Google.
On 25 September 2025 it introduced Vibes, a feed inside the Meta AI app and on meta.ai for making and sharing short AI-generated videos, announced by Mark Zuckerberg on Instagram.
7
Models indexed
Models on AIPopDB
The release follows Waddle World, an AI pet app launched in the Philippines a few weeks earlier. The Wall Street Journal reported that Mark Zuckerberg told staff Meta would ship far more apps because AI makes them faster to build.
Sources · 2