No Big Deal

No Big Deal is a British sitcom billed as the first written by a human but produced entirely with AI. Its 25-minute pilot, "Loving Angles", was released free on YouTube on 11 September 2026, and it is listed as a one-episode series. Clips and announcements are posted on the show's YouTube, TikTok and Instagram accounts, among others.

It was created and written by Andrew Dickinson, a former angel investor and investment manager, and produced by ModeLabs.ai, a UK AI studio. Wikipedia credits Dickinson with directing as well, and says ModeLabs handled cinematography and editing. Dickinson first planned a conventional production but found it slow and prohibitively expensive; after meeting the ModeLabs team he saw AI as "an entirely new way to bring the project to life". Its makers say every character, location and scene was generated frame by frame. None of the coverage names the AI tools used.

Making it was not a matter of pressing a button, Dickinson said. Each shot, camera move, performance, line reading and location was planned and recreated through back-and-forth between the writing and production teams, and the script was rewritten more than 65 times, even during production. Dickinson also wrote the original music, performed and recorded with musician Andy Pike. He says each storyline grew from a real incident from his years in investment. ModeLabs describes itself as an AI-powered content studio focused on visuals for ecommerce, fashion and lifestyle brands; its Dan Hawthorne said the pilot tested what a small team can attempt on an independent budget, and that AI "isn't the punchline".

UNILAD Tech noted a weekly format was implied, with a second episode possible on 18 September, but no date was announced. Two days after release the pilot had 630 views and the channel 45 subscribers. By 6 October 2026 the YouTube upload had about 28,000 views, with the show's TikTok and Instagram posts adding roughly 2,700 more.

C21, RTE, Universe News Network and UNILAD Tech covered the launch, and critical notices were harsh. Wikipedia reports that The Guardian's Stuart Heritage gave the first episode zero of five stars, likening the AI cast to wax figures, and Chortle gave it one star. Chortle's Steve Bennett called it "as dreadful as you fear", though "relatively slick by current AI standards", and faulted the crude jokes, a lead he found whining and selfish, flat line readings, and continuity glitches such as changing nametags and gibberish on a deli sign. UNILAD Tech reported viewers split between excitement and calling it "dystopian", and the channel replied politely to one critic.

The makers present it as a first of its kind: a human-written sitcom whose whole cast and setting are AI-generated, released on a free platform as a test of what a small independent team can now make.