Secret Level

An AI-native entertainment studio that makes films, series and brand work, which it says it does with Hollywood craftsmanship at the speed of culture. It is led by founder and chief creative officer Jason Zada.

TheWrap describes it as one of the oldest AI studios, working since 2023, and as the studio behind the widely discussed AI-made Coca-Cola ads. Its named clients and partners include Google, Intel and the Black Eyed Peas. With Artlist it is developing Terrarium, a hybrid horror feature, and in early 2026 it launched Secret Level Academy, a paid generative-AI course for entertainment professionals covering quality control, video continuity, synthetic characters and integrating real actors.

In October 2026 TheWrap listed it as a client of Collage, a new management firm for AI studios founded by former UTA agent Dante DeSario and investor Michael Lambert. Zada also spoke on TheWrap's TheGrill AI-filmmaking panel in September 2026.