Primordial Soup

A New York creative studio founded by filmmaker Darren Aronofsky to use generative AI in filmmaking. Google describes it as a new venture dedicated to storytelling innovation.

Its partnership with Google DeepMind was announced on 20 May 2025. Under it the studio is producing three short films with DeepMind's generative models and tools, including the video model Veo. Each is directed by an emerging filmmaker mentored by Aronofsky and supported by DeepMind's research team.

The first, Ancestra, directed by Eliza McNitt, mixes live-action performance with AI-generated visuals. It premiered at the Tribeca Festival on 13 June 2025. Later coverage also links the studio to the episodic series On This Day... 1776, released on TIME's YouTube channel, though that comes from a single review and was not confirmed.

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The AI work it runs