- Last updated
- 13 October 2026
- Nature
- AI persona
- Niche
- Fashion
- Style
- Photorealistic
- Debut
- 2023
- Origin
- India
Summary
Tia Sharma is an Indian AI-generated fashion influencer, introduced in April 2023 by the actress Mouni Roy and her husband Suraj Nambiar as India's first AI-powered virtual influencer and the first in a planned series. Bollywood Hungama and Planet Bollywood report that she uses artificial intelligence tools to analyse, learn and predict the latest fashion trends, and that she was expected to design outfits for celebrities and interview fashion experts. Mouni Roy said Tia had been helping her pick outfits by analysing her historical taste and combining it with the latest fashion, and Nambiar credited her self-sufficient nature, constant growth and advanced AI tools. The launch coverage added that a news anchor, a sports presenter and a singer were being developed as further AI influencers.
SheThePeople lists her among India's AI-generated influencers as a fashionista who can be a designer or trendsetter, shown travelling the world and working with glamorous brands, and reportedly able to predict trends and algorithms before presenting an outfit. DesiBlitz describes a fashion and lifestyle creator with a youthful, on-trend look aimed at a younger audience, helped by celebrity backing. On Instagram (@tiasharma.ai) her bio reads 'Bridging Fashion & Dreams'. The account has about 4,900 followers and 21 posts, with the most recent from February 2024.
Is Tia Sharma AI?
Yes. Tia Sharma is an AI-powered virtual fashion influencer, presented in April 2023 by the actress Mouni Roy and her husband Suraj Nambiar as India's first.
The launch coverage leaves little doubt that Tia is not a real woman. Bollywood Hungama and Planet Bollywood, reporting the April 2023 launch, call her the first in a series of AI-powered virtual influencers, and quote Suraj Nambiar crediting her "advanced AI tools" and Mouni Roy saying Tia picks outfits for her "using AI algorithms". Marketing Mind and SheThePeople describe her the same way, the latter as an AI-generated fashionista. Her Instagram handle, @tiasharma.ai, carries the label too. No page names a human model, voice or performer behind her face.
The evidence is consistent but thin in one respect: the articles read like versions of a single launch announcement, so they confirm what her presenters said more than they independently verify it. None reports a platform AI label, and none explains how her images are made.
What stays unknown is who actually builds and runs her. The pages say only that Roy and Nambiar "presented" her, not which studio or team generates her images or writes her posts. Her Instagram has been silent since February 2024.
Evidence
Bollywood Hungama reports that Mouni Roy and Suraj Nambiar presented Tia Sharma as the first in a series of AI-powered virtual influencers, quoting Nambiar on her "advanced AI tools".
bollywoodhungama.comPlanet Bollywood calls Tia a pioneering virtual fashion influencer using artificial intelligence, and quotes Mouni Roy saying Tia picks her outfits using AI algorithms.
planetbollywood.comSheThePeople lists Tia Sharma (@tiasharma.ai) among India's AI-generated influencers, describing her as an AI-generated fashionista presented by Mouni Roy and Suraj Nambiar.
shethepeople.tvMarketing Mind describes Tia as an AI-powered virtual influencer disclosed by Mouni Roy and her spouse Suraj Nambiar, with more AI influencers being created after her.
marketingmind.in
Assessed 9 October 2026
Audience over time
How their audience has moved
Followers · Instagram
5k
▼ 9 (−0.2%) since 9 Oct 2026
Tracked since 9 Oct 2026. Each platform is read about once a week.