Maya (Puma)

Every source that describes how Maya was made treats her as a constructed character. The Drum's creative-works entry says the agency used So.Min, a social media AI platform that mapped millions of faces in South East Asia, then multiple 3D versioning techniques, and that Intuitive Ideas built a face model with drafted expressions. Branding in Asia gives the same account and adds that Graph Studios and Fly Studios did the 3D production. Her face is described as derived from a mass of mapped faces rather than from one named model.

Her own Instagram account, @mayaaa.gram, describes her as a "Southeast Asian Virtual Girl" and a "#PUMASEA Ambassador", and the dossier notes that her "Body render progression" reels show the CGI build in progress, so the audience is shown she is not filmed. Her personality is said to come from UM Studio psychographic studies and to evolve through social listening and AI curation. That last claim is marketing language and the pages do not show how much of her posting is automated.

What is not known: who writes or posts for her day to day, and whether any human voiced her in videos. No page names a human performer, model or voice actor, and none says one exists. The account has been dormant since 24 August 2020, and no platform AI label was recorded in the research.