Maya

Maya is a brand-made character. She is not a real person. Myntra announced her in a May 2023 press release, covered by Fibre2Fashion, Indian Retailer and Indian Television, as its first virtual fashion influencer. The release says she lives in the "Myntra virtual universe" and is "imagined to be based out of Bangalore". It adds that as a "citizen of the virtual universe" she has no physical limits, and that Myntra controls her content from start to finish. Myntra's CMO, Sunder Balasubramanian, is quoted introducing her as a new member of the brand's Style Squad.

The launch coverage repeats the same press release, so it shows what Myntra says but adds nothing independent. A 2024 SheThePeople roundup lists her among India's AI-generated and computer-generated influencers and calls her one of the country's first brand-backed virtual models. None of these pages names a model, actor or voice behind her face.

The pages do not say how her images and videos are made. They could be generative AI, 3D/CGI or a mix, and "virtual" covers all of them. They also do not say who at Myntra or which agency produces her posts. Whatever the method, she is a made-up character with no human performer named, which is why the verdict is AI.