Marisa Maiô
Marisa Maiô is a fictional middle-aged TV presenter in a black swimsuit and high heels, hosting an absurdist parody of Brazilian auditorium variety shows. Created by Rio-based actor, illustrator and screenwriter Raony Phillips with Google's Veo (first episode Veo 2, later Veo 3), it debuted 3 June 2025, passed 1.7 million views within days and trended on X, Instagram and TikTok. Brands Magalu (Valentine's Day campaign) and OLX hired the character.
- IG Followers
- 173.76K
- Since
- 2025


- Last updated
- 15 October 2026
- Nature
- AI persona
- Niche
- Comedy
- Style
- Photorealistic
- Debut
- 2025
- Origin
- Brazil (Rio de Janeiro, maker)
- Created by
- Raony Phillips
Summary
Marisa Maiô is a fictional middle-aged TV presenter in a black swimsuit and high heels, hosting an absurdist parody of Brazilian auditorium variety shows. Created by Rio-based actor, illustrator and screenwriter Raony Phillips with Google's Veo (first episode Veo 2, later Veo 3), it debuted 3 June 2025, passed 1.7 million views within days and trended on X, Instagram and TikTok. Brands Magalu (Valentine's Day campaign) and OLX hired the character.
Is Marisa Maiô AI?
Yes. Marisa Maiô is a fictional TV presenter generated entirely with Google's Veo video model by Rio de Janeiro actor, illustrator and screenwriter Raony Phillips.
Both pages the dossier cites that could be re-read agree. Showmetech states she is "not even human" and describes the process: Raony Phillips writes each episode script, generates clips of up to 8 seconds in Google's Veo (Veo 2 for the first episode, Veo 3 later), and edits them together in conventional editing software. Isto É Dinheiro likewise calls her a creation made with artificial intelligence, notes that her guests are AI-generated too, and says the videos are posted on the creator's own profile.
No page names a human performer behind her face or voice. Showmetech says Veo 3 generates the voice, intonation, facial expression and gestures from the written prompt, so Phillips's human contribution is the script, direction and editing, not an on-camera or voice performance. That is why this is rated AI rather than hybrid. Isto É Dinheiro adds that Phillips credits the realism partly to the script, the most human part of the work, in a Fantástico interview.
What is not settled: the dossier's own notes record that the character's feed was not reviewed image by image, and the Exame and Band articles could not be re-opened for this check (blocked), so their wording is not relied on here. Nothing found suggests the character is anything other than a fully generated, openly disclosed fictional persona with brand deals (Magalu, OLX).
Evidence
Showmetech says Marisa Maiô is "not even human", created by Raony Phillips with Google's Veo 2 and Veo 3, which generate the speech, facial expressions and setting from his written prompts.
en.showmetech.com.brShowmetech describes the workflow: Phillips scripts each episode, generates clips of up to 8 seconds with Veo, then edits and stitches them together in standard editing software.
en.showmetech.com.brIsto É Dinheiro states she is a creation made with AI, that her guests are also AI-generated, and that creator Raony Phillips uses Google's Veo 2 and Veo 3.
istoedinheiro.com.br
Assessed 14 October 2026
Audience over time
How their audience has moved
Followers · Instagram
174k
Read once so far, on 14 Oct 2026. The line starts with the next reading.
Tracked since 14 Oct 2026. Each platform is read about once a week.