Lucy

The company that made her has said so plainly, and reporters repeat it. Asia Economy (Asiae) reported in September 2021 that Lotte Home Shopping created Lucy through in-house development by synthesizing a virtual face onto images of real humans, and that it planned to turn her into an AI show host. Korea JoongAng Daily and the Korea Economic Daily both describe her as Lotte's virtual human, quoting a Lotte spokesperson about her. Her own YouTube channel calls her "virtual human Lucy". No page names a human who performs, models or speaks as her.

The gaps are in how she is made, not in whether she is real. Asiae's description means her face is generated, but the bodies and scenes may come from photos of real people, and no page says who those people are. Nor does any page say who writes her posts, or whose voice she uses in the live-commerce broadcasts that the Korea Economic Daily says the video firm 4by4 helped produce from late 2022; Asiae only says her movements and voice were "developed to be similar to humans". Her Instagram character, a 29-year-old design researcher who models on the side, is a fiction the company wrote for her.