- Last updated
- 13 October 2026
- Nature
- AI persona
- Niche
- Lifestyle
- Style
- Photorealistic
- Debut
- 2023
- Origin
- Morocco
- Created by
- Myriam Bessa
Summary
Kenza Layli is an AI-generated Moroccan lifestyle influencer who was crowned the first Miss AI in July 2024 at Fanvue's World AI Creator Awards. CNN describes her as entirely AI-generated and reports that she was created by Myriam Bessa, founder of the Phoenix AI agency in Casablanca, who received $5,000, promotion on Fanvue and a publicist as the prize. NPR, covering the finalists in June 2024, wrote that they have no physical, real-world presence and were made with a combination of off-the-shelf and proprietary AI technology, and quoted Layli saying in a video that she had existed for only five months and that the invention was Arab and Moroccan 100%. Her Instagram bio calls her the first Moroccan Meta Human powered by AI and presents her as the sister of the AI persona Zina Layli; no page read names a human who voices or performs her.
CNN put her at nearly 200,000 Instagram followers and 45,000 on TikTok at the time of her win; the runners-up were Lalina Valina of France and Olivia C of Portugal. The feed is lifestyle and travel imagery, most recently a World Cup trip, posted in bursts; the last Instagram post was 9 July 2026, TikTok has been silent since July 2024 and YouTube since about 2024. On 1 October 2026 the Instagram account showed 156K followers and 404 posts, the TikTok account 47.2K followers and 76.6K likes, and the YouTube channel about 1K subscribers.
Is Kenza Layli AI?
Yes. Kenza Layli is an AI-generated Moroccan lifestyle influencer, created by Myriam Bessa of the Phoenix AI agency, who won Fanvue's first Miss AI pageant in July 2024.
The reporting on her is consistent and specific. CNN, covering her Miss AI win in July 2024, called her entirely AI-generated, from her images to her captions and her acceptance speech, and named her creator as Myriam Bessa, founder of the Phoenix AI agency. NPR, writing about the finalists a month earlier, said they had no physical, real-world presence and were made with a mix of off-the-shelf and proprietary AI tools, and quoted Layli saying in a video that she had existed for only five months. Wikipedia's Miss AI page lists Bessa as her developer and notes that entrants had to be entirely AI-generated.
No page names a human model, actor or voice behind her, and CNN contrasts the Miss AI entrants with older virtual influencers that needed teams of copywriters and art directors. Her own Instagram bio, as the research recorded it, calls her the first Moroccan Meta Human powered by AI.
What stays unknown is how the work is split: Bessa's team clearly chooses what she posts, but no page says which tools make her face and voice in the videos, or how much of each caption a person writes. Those are questions about how she is made. They do not change whether she is AI.
Evidence
CNN reported that Layli is entirely AI-generated, from her images to her captions and acceptance speech, and that she was created by Myriam Bessa, founder of the Phoenix AI agency.
edition.cnn.comNPR wrote that the Miss AI finalists have no physical, real-world presence and were made with off-the-shelf and proprietary AI, and quoted Layli saying she had existed for only five months.
npr.orgWikipedia's Miss AI page says entrants had to be entirely AI-generated, calls Layli a Moroccan virtual influencer and lists Myriam Bessa as her developer.
en.wikipedia.orgThe Indian Express described her as an AI Moroccan influencer who beat more than 1,500 AI-generated models to the first Miss AI title.
indianexpress.com
Assessed 9 October 2026
YouTube
Shorts
Audience over time
How their audience has moved
Followers · all platforms
199k
▼ 846 (−0.4%) since 9 Oct 2026
Instagram 151k · TikTok 47k · YouTube 1k
Added up from 9 Oct 2026, once every platform had been read; tracked since 1 Oct 2026. Each platform is read about once a week.
@kenza.layli
TikTok