José Tomás Villanueva
José Tomás is a fictional 29-year-old commercial engineer, sporty and adventurous, who enjoys food and travel. He is one of five hyperrealistic AI influencers (with Isidora, Agustina, Pedro and Josefa) that the agency MGC presented in February 2025 as Latin America's first such squad, built with its CrossIA technology (MGC Tech Lab), which combines voice synthesis, computer vision and language processing for natural expressions, voice and an evolving personality. They are meant for brand campaigns and real-time interaction on Instagram, TikTok, YouTube and Facebook.
- IG Followers
- 38.82K
- Since
- 2025

- Last updated
- 13 October 2026
- Nature
- AI persona
- Niche
- Lifestyle
- Style
- Photorealistic
- Debut
- 2025
- Origin
- Chile/Colombia (MGC, agency with presence in Colombia; Chilean press frames the squad as Chilean-made)
- Created by
- MGC (MGC Global Group)
Summary
José Tomás is a fictional 29-year-old commercial engineer, sporty and adventurous, who enjoys food and travel. He is one of five hyperrealistic AI influencers (with Isidora, Agustina, Pedro and Josefa) that the agency MGC presented in February 2025 as Latin America's first such squad, built with its CrossIA technology (MGC Tech Lab), which combines voice synthesis, computer vision and language processing for natural expressions, voice and an evolving personality. They are meant for brand campaigns and real-time interaction on Instagram, TikTok, YouTube and Facebook.
Is José Tomás Villanueva AI?
Yes. José Tomás Villanueva is a fictional, AI-generated influencer, one of five hyperrealistic characters the agency MGC presented in February 2025 as Latin America's first AI influencer squad.
Four separate outlets (Semana, Pauta, Enter.co and 24horas) report the same launch: MGC, a communications agency with a presence in Colombia, introduced Isidora, José Tomás, Agustina, Pedro and Josefa as virtual creators built with CrossIA, a system from its Tech Lab. The operator's own head of Tech Lab, Polo Díaz, is quoted in Pauta describing the squad as made with voice synthesis, computer vision and natural language processing. Enter.co lists José Tomás as a 29-year-old commercial engineer in Santiago de Chile, which is a character profile, not a biography of a real person.
No page names a human performer, model or voice actor behind him, and the coverage describes the characters as entirely synthetic. That is why the verdict is ai rather than hybrid. The coverage reads largely as a repeated MGC press release, so it counts as one operator account carried by several outlets, not four independent investigations. That is still a direct statement from the party that runs him.
What is not known: how much of the output is generated versus filmed, and who writes the posts. His Instagram bio carries no AI label and its only post is a February 2025 reel. The account has about 38,800 followers while following 2 accounts, which the research could not explain. Other platforms were not checked.
Evidence
Semana reports that José Tomás and the other squad members were created by MGC, an agency with a presence in Colombia, as hyperrealistic influencers developed with artificial intelligence.
semana.comPauta calls the five, including José Tomás, the first group of LATAM influencers created through artificial intelligence, and quotes MGC's Head of Tech Lab on the voice synthesis, computer vision and language processing behind them.
pauta.clEnter.co describes the squad as hyperrealistic AI avatars built on MGC's CrossIA technology and gives José Tomás a character profile: 29, commercial engineer in Santiago, fond of sport and nature.
enter.co24horas describes José Tomás and the other four as virtual content creators with a coherent, evolving personality, launched as the first influencers created with AI in Latin America.
24horas.cl
Assessed 13 October 2026
Audience over time
How their audience has moved
Followers · Instagram
39k
Read once so far, on 13 Oct 2026. The line starts with the next reading.
Tracked since 13 Oct 2026. Each platform is read about once a week.
@josetomas.villanueva
External Links · 5