Ella
Walt Disney Japan's official virtual girl, made with Aww Inc.'s technology, who posted Disney-themed outfits, outings and routines on Instagram before retiring.
- IG Followers
- 6.32K
- Since
- 2020
- Last updated
- 13 October 2026
- Nature
- AI persona
- Niche
- Fashion
- Style
- Photorealistic
- Debut
- 2020
- Origin
- Tokyo, Japan
- Created by
- Disney Japan
Summary
Ella (エラ) is a virtual girl that Walt Disney Japan introduced on Instagram as @ella.imagination on 23 October 2020, described in her bio as the official Disney virtual girl. Mogura VR and WWD Japan report that she was made with Aww Inc.'s MASTER MODEL technology, and her debut post had her introduce herself in Japanese as someone who loves fun things, cute things and Disney. The account posted Disney-themed outfits, cafe and sweets outings, morning and night routines and Mickey-themed photos, with a bio of Disney, fashion, cosmetics and shopping. On 22 July 2022 she posted a farewell ('thank you for everything, today is my last post'), and the account has been dormant since, with about 6,300 followers. VirtualHumans.org lists her as inactive or discontinued, and Japan Buzz calls her retired.
Is Ella AI?
Yes. Ella is a virtual girl that Walt Disney Japan launched on Instagram in October 2020, built with Aww Inc.'s MASTER MODEL virtual-human technology; no human performer has been named behind her.
Ella was never presented as a real person. Her Instagram bio calls her Disney's official virtual girl, and at her debut on 23 October 2020 WWD Japan, Mogura VR and KAI-YOU all reported that Walt Disney Japan made her as a virtual human with Aww Inc., the company behind the virtual model imma, using its MASTER MODEL technology. WWD Japan added that she is rendered precisely enough to be mistaken for a human, which is the point of the technology rather than a sign that someone real is behind her.
These are contemporary reports of a brand's own launch, and they agree with each other and with the account itself; VirtualHumans.org, a directory, likewise lists her as the creation of Disney Japan. No page names a model, actor or voice behind Ella, and she has no video channel where a voice would matter.
What the pages do not say is how each image was produced: whether the whole figure is computer-generated or a generated face was combined with photographed bodies or settings, and who at Disney Japan or Aww wrote her posts. The account has been dormant since a farewell post on 22 July 2022, so that is unlikely to be clarified.
Evidence
WWD Japan reported that Walt Disney Japan started a 'virtual girl project' with the virtual-human company Aww and that Ella was made with Aww's MASTER MODEL technology, realistic enough to be mistaken for a human.
wwdjapan.comMogura VR reported Ella's debut as a Disney virtual girl (virtual human), produced with Aww Inc.'s cooperation using its MASTER MODEL technology, the same used for imma, plusticboy and Ria.
moguravr.comKAI-YOU reported that the virtual human Ella debuted from Disney on 23 October 2020 using Aww Inc.'s MASTER MODEL technology.
kai-you.netHer Instagram bio describes her as Disney's official virtual girl (ディズニー公式バーチャルガール).
instagram.comVirtualHumans.org lists Ella as a virtual girl from Tokyo, the creation of Disney Japan, and marks her as inactive or discontinued.
virtualhumans.org
Assessed 9 October 2026
Audience over time
How their audience has moved
Followers · Instagram
6k
▼ 6 (−0.1%) since 9 Oct 2026
Tracked since 9 Oct 2026. Each platform is read about once a week.