Edward Saatchi

Edward Saatchi, born 19 February 1985, is a British businessman. He studied at Westminster School in London, then took a double first in English at Wadham College, Oxford, and did graduate study in philosophy and economics at the Sorbonne.

He volunteered on Barack Obama's 2008 presidential campaign, where he helped build an internal social network that became NationalField, which he runs as CEO. Forbes named him to its 30 Under 30 list in 2011. In 2014 he was on the founding team of Oculus Story Studio, which made virtual-reality films for Oculus VR.

In January 2018 he co-founded Fable Studio with Pete Billington and became its CEO. The company builds AI-powered virtual beings; its first title was the VR film Wolves in the Walls. In 2023 it announced The Simulation and Showrunner, a tool for generating animated TV episodes from prompts, and in 2024 a streaming service based on it. Showrunner opened in public alpha in July 2025, and Amazon's Alexa Fund backs the company. Saatchi has said Fable was in talks with major studios including Disney.

He is credited as producer, with Fable Studio, on the AI short Pomegranate by Zack London (Gossip Goblin), and Fable also produced London's feature Gods Don't Give Gifts, which is headed for a US theatrical release and awards campaign. It is Fable's first push into theatrical distribution.