E.M (E.M Ơi)
E.M is a virtual influencer made by the agency Ogilvy T&A and the 3D and animation studio Colory. Colory made the look and Ogilvy T&A the content; the two had worked together on the Toc Tien Clear Head AI project the year before. Her look is not based on one person: the team processed a database of photos of young Vietnamese women to generate several looks. Vietcetera's interview says her posts are written by a team of copywriters, with a stated aim of making her an AI influencer that learns on her own. She appeared as a model in the Moi Dien 'Back To The Future' lookbook by designer Tom Trandt.
- Facebook Followers
- 11.96K
- IG Followers
- 6.39K
- Threads Followers
- 359
- Since
- 2020
- Last updated
- 18 October 2026
- Nature
- AI persona
- Niche
- Fashion
- Style
- Photorealistic
- Debut
- 2020
- Origin
- Vietnam (stated as Vietnam's first virtual influencer)
- Created by
- Ogilvy T&A
Summary
E.M is a virtual influencer made by the agency Ogilvy T&A and the 3D and animation studio Colory. Colory made the look and Ogilvy T&A the content; the two had worked together on the Toc Tien Clear Head AI project the year before. Her look is not based on one person: the team processed a database of photos of young Vietnamese women to generate several looks. Vietcetera's interview says her posts are written by a team of copywriters, with a stated aim of making her an AI influencer that learns on her own. She appeared as a model in the Moi Dien 'Back To The Future' lookbook by designer Tom Trandt.
Is E.M (E.M Ơi) AI?
Yes. E.M Ơi is a computer-generated 3D virtual influencer made by the agency Ogilvy T&A and the 3D studio Colory, not a real person.
The people who run E.M say so themselves. In a Vietcetera interview, Ogilvy T&A's project manager and creative director describe her as a virtual influencer built with Colory, a 3D and animation studio, and Vietcetera and Maybe.vn both call her Vietnam's first virtual or AI model. Her face was generated from a database of photos of young Vietnamese women rather than copied from one person, and the team says she is not based on any particular model or influencer.
No human performer is named behind her. Her posts are written by a team of copywriters, and the interview says she has no voice yet, only a possible future one. Real people appear only as lighting and skin references for the 3D renders. The 'AI' label is looser than it sounds: Ogilvy says the aim is an AI influencer that thinks and learns on her own, but today she is a 3D character with human-written content, not an autonomous system.
What is not known: the research did not read Ogilvy's own pages or any platform AI label on her Instagram, Facebook or Threads profiles. The interview dates from 2021, and her Instagram has been dormant since February 2024, so the account's current handling is unconfirmed.
Evidence
Ogilvy T&A's project manager told Vietcetera that E.M is a collaborative product of Ogilvy T&A and the animation and 3D studio Colory, and that she is a virtual influencer whose content is generated by a team of copywriters.
vietcetera.comOgilvy's creative director said E.M is not portrayed on any particular individual; the team processed a database of photos of young Vietnamese women to generate several looks, and used real-human reference photos only to study light on skin.
vietcetera.comMaybe.vn describes E.M Ơi as Vietnam's first 'virtual' model, a product of Ogilvy T&A and Colory, with each strand of hair modelled in 3D, and says she was directed to become an AI influencer.
maybe.vnDigimind's article on the team behind E.M calls her Vietnam's first virtual model and says she was directed to become an AI influencer with her own 'brain' that learns new data.
digimind.vn
Assessed 18 October 2026
The persona bible
How E.M (E.M Ơi) is made
Look from a photo database
The team processed a large set of photos of young Vietnamese women to generate several faces, then picked one final look rather than copying any person.
vietcetera.com ↗Hair is the hardest part
Each strand of hair is modelled in 3D, and shoulder-length hair with messy tips was the riskiest choice; a single photo can take 10 days to two weeks, using real-human reference shots for light and skin.
vietcetera.com ↗Clothes from the designer's files
For the Moi Dien lookbook the designer supplied clothing images and patterns as references for the 3D garments, and the team attended the shoots to study fabric and light.
vietcetera.com ↗Audience over time
How their audience has moved
Followers · all platforms
19k
Facebook 12k · Instagram 6k · Threads 359
Read once so far, on 18 Oct 2026. The line starts with the next reading.
Tracked since 18 Oct 2026. Each platform is read about once a week.