Daisy

Every source that describes her says she is generated. O2's launch announcement calls her a human-like AI that holds autonomous phone conversations with scam callers, built from a speech-to-text step, a custom large language model with a personality layer and a custom text-to-speech model, with no input from her creators. VCCP, whose agency Faith made her, says her personality comes from a trained LLM and her face from a custom-trained diffusion model plus an image-to-video model. Faith's Ben Hopkins also calls her an 'award-winning virtual influencer' in The Drum, and the research recorded TikTok's 'Creator labeled as AI-generated' tag on the O2 post that carries her.

The one human link is her voice, which VCCP says was 'modelled on a VCCP staff member's grandmother'. Marketing Week describes it as a system trained on the cadence, phraseology and voice of a colleague's grandmother. These pages describe a synthesised voice made in that style, not a person speaking the calls or posing for her, and none names a performer, so this does not make her a hybrid.

She is a brand-run campaign character rather than a feed influencer: she has no accounts of her own and appears on O2's channels. What is not known is the exact voice-cloning method and how much of the launch film was scripted or edited by people.