- Last updated
- 13 October 2026
- Nature
- AI persona
- Niche
- Gaming
- Style
- Cartoon
- Debut
- 2020
- Origin
- Brazil
- Created by
- Casas Bahia
Summary
CB is the virtual brand persona of Casas Bahia, one of Brazil's largest retailers. He is the redesigned form of Bahianinho, the retailer's long-running child mascot: in October 2020 the character was relaunched as a teenager called CB, more modern and hyper-realistic, with a sustainability wristband, and introduced himself in Brazilian sign language. The relaunch film "Quero ser grande" was made by the agency Y&R, and the studio Miagui co-created the "Evolução" digital action showing the change from child to teenager. Press at the time said CB would run the brand's social networks, posting offers and sustainability and diversity causes.
From 2022 CB moved into gaming. In February 2022 Via (Casas Bahia's parent company), Meta and 3C Gaming launched him as a metaverse streamer playing Free Fire on Facebook Gaming with Nobru, the retailer's Head Creative of Games. In August 2022 he opened the draw for the 8th Brazilian Free Fire League (LBFF 8), billed as the first virtual character to open a gaming event in Brazil, and in September 2022 he hosted a Free Fire live on TikTok with streamer Gorila. Trade press reported that Casas Bahia's social engagement grew 65% from 2020 to 2022 and that CB, on Comscore figures for Aug 2022 to Feb 2023, was the digital influencer with the highest engagement in the gaming market. CB posts on Casas Bahia's own accounts rather than on accounts of his own, so the brand's follower counts are not his.
Is CB of Casas Bahia AI?
Yes. CB is a computer-generated virtual character, the hyper-realistic teenage relaunch of the Brazilian retailer Casas Bahia's mascot Bahianinho, and no page names a human performer behind him.
CB is not a real person. Casas Bahia's owner relaunched its old child mascot Bahianinho as a teenager named CB in October 2020. Nosso Meio reported that the studio Miagui designed his new look, which its creative director Cassio Braga called 'hyper-realistic' and modelled on Disney and Pixar productions, and that the agency Y&R made the launch film. Virtualhumans.org lists him as the brand's virtual character and quotes him calling himself 'a virtual being'. Trade press calls him a virtual influencer and brand persona, and says he would run the brand's social accounts.
The sources agree on what CB is but are vaguer about how he is made. They describe a designed 3D character, not one generated by an AI model, and none of them says generative AI is used. For his 2022 Free Fire streams, ABC da Comunicacao and Mercado & Consumo say he chats with viewers through 'exclusive technology' built by Via, Meta and 3C Gaming. 3C Gaming's Paulo Aguiar told Nosso Meio that they refined his gestures and expressions for the LBFF 8 draw.
No page says who plays the games on his streams, who voices him or who drives his movements, so a hidden human operator is possible. Because no performer is named, he counts here as a virtual persona and not a hybrid. That would change if a voice actor or motion-capture performer were credited.
Evidence
Nosso Meio reports that Casas Bahia's mascot Bahianinho was relaunched in October 2020 as the teenager CB, with a hyper-realistic look designed by the studio Miagui, and would run the brand's social networks.
nossomeio.com.brVirtualhumans.org describes CB as the virtual character of Casas Bahia, formerly the mascot Bahianinho, and quotes him: 'I am a virtual being'.
virtualhumans.orgABC da Comunicacao reports that CB, Casas Bahia's virtual influencer, debuted as a Free Fire streamer in February 2022, chatting with viewers through exclusive technology built by Via, Meta and 3C Gaming.
abcdacomunicacao.com.brNosso Meio calls CB the first virtual character to open a gaming event in Brazil, the LBFF 8 draw, and quotes 3C Gaming's Paulo Aguiar on refining his gestures and expressions for it.
nossomeio.com.br
Assessed 9 October 2026
Audience over time
How their audience has moved
Followers · all platforms
6.9M
▼ 2k (−0.0%) since 9 Oct 2026
Instagram 4.6M · TikTok 2.3M
Added up from 9 Oct 2026, once every platform had been read; tracked since 8 Oct 2026. Each platform is read about once a week.