Ava Gram
Ava Gram (Ava Lee-Graham), billed as Singapore's first virtual fashion influencer, was created in April 2020 by LASALLE College of the Arts student Reyme Husaini as a Fashion Media and Industries final-year project. Presented as a 22-year-old, racially ambiguous, gender-fluid character with a Y2K look, she champions LGBTQ rights and racial equality. In September 2020 she took over the Instagram of Singapore retailer BHG to promote designs by in-house designer Esther Choy. The Instagram account has been silent since March 2021.
- IG Followers
- 794
- Since
- 2020
- Last updated
- 13 October 2026
- Nature
- AI persona
- Niche
- Fashion
- Style
- Photorealistic
- Debut
- 2020
- Origin
- Singapore
- Created by
- Reyme Husaini
Summary
Ava Gram (Ava Lee-Graham), billed as Singapore's first virtual fashion influencer, was created in April 2020 by LASALLE College of the Arts student Reyme Husaini as a Fashion Media and Industries final-year project. Presented as a 22-year-old, racially ambiguous, gender-fluid character with a Y2K look, she champions LGBTQ rights and racial equality. In September 2020 she took over the Instagram of Singapore retailer BHG to promote designs by in-house designer Esther Choy. The Instagram account has been silent since March 2021.
Is Ava Gram AI?
Yes. Ava Gram is a virtual fashion influencer, a digital character made in 2020 by LASALLE College of the Arts student Reyme Husaini as a final-year project, with no human performer named behind her.
Every source that covers Ava describes her as a made character, not a person. Her Instagram bio calls her "Virtual Girl, Digital Connoisseur. AI with a conscience" and says she is "almost human, but not exactly". In KrASIA's Q&A she is billed as Singapore's first virtual fashion influencer and speaks of herself as "a virtual being. A digital entity. A simulation." Husaini is named as her creator in KrASIA, Marketing-Interactive and Vulcan Post, and he says he designed her personality and causes himself.
The one human the press names is Husaini, who builds and runs the character; KrASIA adds that he occasionally asks a friend to help write captions. Nobody is named as a face, body or voice model who performs as Ava, which is why this is not rated hybrid. The "Q&A" answers are written in her voice by her operators.
What is not known is how she is made. No page names the software or says whether the images are 3D renders or generated by an AI model, and the sources use "virtual influencer" and "avatar" more than "AI". The account has been silent since March 2021, so there is no recent behaviour to check.
Evidence
KrASIA's Q&A introduces her as Singapore's first virtual fashion influencer, quotes her calling herself "a virtual being. A digital entity. A simulation.", and names Reyme Husaini as her creator.
kr-asia.comKrASIA reports that Husaini is "the brains behind Ava" and only occasionally ropes in a friend to help with captions, naming no human who performs as her.
kr-asia.comMarketing-Interactive, citing the South China Morning Post, says the BHG-partnered influencer was created in April 2020 by LASALLE student Reyme Husaini.
marketing-interactive.comVulcan Post says Ava was created by Husaini as a Fashion Media and Industries final project, and that he designed her to advocate for LGBT and charitable causes.
vulcanpost.comHer Instagram bio reads "I'm almost human, but not exactly. Virtual Girl, Digital Connoisseur. AI with a conscience."
instagram.com
Assessed 13 October 2026
Audience over time
How their audience has moved
Followers · Instagram
794
Read once so far, on 13 Oct 2026. The line starts with the next reading.
Tracked since 13 Oct 2026. Each platform is read about once a week.