Alba Renai
Alba Renai is a virtual influencer built with artificial intelligence by VIA Talents, the metahuman division of Mediaset Spain's agency Be a Lion, and introduced in September 2023 per elDiario.es. Her Instagram bio calls her a creator trained by AI and the virtual host of Supervivientes. In March 2024 Telecinco announced her as presenter of 'Supersecretos con Alba Renai', a weekly digital companion to the reality show Supervivientes on MiTele and Telecinco.es, billed as the first AI-trained digital influencer to lead a space tied to a major Spanish TV format. The announcement drew public criticism and on-air jokes from Telecinco presenters (Patricia Pardo, Joaquin Prat). Mediaset brought her back for Supervivientes 2026 coverage and has used AI in other promotion. Her feed is fashion, outfits, events and travel with brand tags, plus Supervivientes content.
- TikTok Followers
- 42.12K
- IG Followers
- 18.8K
- Threads Followers
- 2.13K
- Since
- 2023


- Last updated
- 15 October 2026
- Nature
- AI persona
- Niche
- Fashion
- Debut
- 2023
- Origin
- Spain
- Created by
- VIA Talents (Be a Lion, Mediaset Spain)
Summary
Alba Renai is a virtual influencer built with artificial intelligence by VIA Talents, the metahuman division of Mediaset Spain's agency Be a Lion, and introduced in September 2023 per elDiario.es. Her Instagram bio calls her a creator trained by AI and the virtual host of Supervivientes. In March 2024 Telecinco announced her as presenter of 'Supersecretos con Alba Renai', a weekly digital companion to the reality show Supervivientes on MiTele and Telecinco.es, billed as the first AI-trained digital influencer to lead a space tied to a major Spanish TV format. The announcement drew public criticism and on-air jokes from Telecinco presenters (Patricia Pardo, Joaquin Prat). Mediaset brought her back for Supervivientes 2026 coverage and has used AI in other promotion. Her feed is fashion, outfits, events and travel with brand tags, plus Supervivientes content.
Is Alba Renai AI?
Yes. Alba Renai is a virtual presenter and influencer generated with AI by VIA Talents, the metahuman unit of Mediaset Spain's agency Be a Lion, and openly presented as AI.
Every source that speaks to it says she is AI-generated, and nobody says otherwise. Her own Instagram bio reads "Creadora entrenada por IA" and "Host virtual" of Supervivientes, and the profile carries Instagram's "AI-generated profile" label. Spanish outlets elDiario.es and Hipertextual both describe her as a presenter made with artificial intelligence, created in September 2023 by Mediaset's Be a Lion, whose VIA division builds "metahumanos generados y entrenados por inteligencia artificial".
No page names a human performer, voice actor or model behind her. Hipertextual notes she has a humanlike voice and speculates that Mediaset "probably" used a real model's photos and then edited her face onto them, but gives no name and no confirmation, so it does not change the verdict. Mediaset itself billed her as the first virtual influencer trained by AI to front a space tied to a major TV format, so the company that runs her is not hiding what she is.
What is not known is how the posts are produced, who writes and voices the videos, and whether images start from photographs of real people. The research read no interview or making-of from VIA Talents, so the production workflow is a gap, not a finding. That gap does not point to a hidden human: the operator is named, and the AI label is its own.
Evidence
Her Instagram bio calls her "Creadora entrenada por IA" and "Host virtual" of Supervivientes with a VIA Talents contact address, and the profile shows Instagram's "AI-generated profile" label.
instagram.comelDiario.es describes her as Mediaset's presenter made with AI, created in September 2023 by a Mediaset subsidiary, and says Mediaset billed her as the first virtual influencer trained by AI.
eldiario.esHipertextual reports she was generated with AI by Be a Lion's VIA division, which builds "metahumanos generados y entrenados por inteligencia artificial", and only speculates that a real model's photos may have been edited.
hipertextual.com
Assessed 12 October 2026
Audience over time
How their audience has moved
Followers · all platforms
63k
▲ 17 (+0.0%) since 12 Oct 2026
TikTok 42k · Instagram 19k · Threads 2k
Tracked since 12 Oct 2026. Each platform is read about once a week.
@albarenai
TikTok