Gianfranco Bortolotti, founder of the Brescia dance label Media Records, has launched Djagent, an AI platform meant to take over much of the work a record company does around a release, Giornale di Brescia reports. Media Records was a force in 1990s and early-2000s dance music, with hits for 49ers, Gigi D'Agostino and Mauro Picotto and Italian releases for the Prodigy, Moby, Armin van Buuren and Tiësto. Bortolotti stresses that Djagent is not there to make music.
The agent is built on Anthropic's Claude and starts at scouting. Artists upload their work to a portal with genre-specific interfaces called AMI, for Advanced Music Interface, and the agent screens it against criteria Bortolotti has set for what could be a profitable investment. He compares it to the record boys of 1980s London who toured shops carrying new releases to the majors, a job he says the AI he trained now does, while spotting talent remains the producer's call.
Once a project is chosen, the platform prepares the cover and biography, organises press material, presents the release to music services, cuts reels and trailers in each social format and handles digital contract signing. Bortolotti says people did all of this until recently and it now runs as one flow, saving time and money. He admits some roles disappear, but says they are go-between jobs and that he has kept his key staff.
Djagent and AMI are open to artists for now and will soon be sold by subscription to producers and independent labels, putting what the paper calls a major's capabilities within reach of small operators. Bortolotti, who says he has always adopted new tools early, from samplers to MP3, presents AI as a new era for the business that amplifies good ideas, even if it can be unsettling.
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