Imaginae Studios, the AI-native studio Fremantle backs, has shown its first project, Art Awakens, Televisual reported on 9 April. It is a series of short films built with generative AI animation to imagine the worlds inside well-known paintings, and it is the first thing the studio has put its name to.
Episodes span five centuries, from Jan van Eyck's The Arnolfini Portrait and Whistler's Mother to Hokusai's The Great Wave, Van Gogh's The Starry Night, Munch's The Scream and Hopper's Nighthawks. Spanish AI filmmaker Hilario Abad made it with the studio, which describes the series as an early sample of the kind of AI-native IP it wants to develop for global audiences.
Chief executive James Duffen says the aim is to bring out what was already in the art, not to improve on it, and to reach people who rarely go to galleries. Andrea Scrosati, Fremantle's group chief operating officer, calls it proof of the studio's plan to give new talent room and freedom to experiment with AI tools. Imaginae intends to build a catalogue of AI-made IP for broadcasters, publishers and platforms.
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