Adobe adds AI tools across Photoshop, Premiere and Firefly at MAX and deepens its Google partnership

Adobe announced a broad set of AI features across its creative apps at its MAX conference in Miami on 10 November, many available the same day. Its Creative Agent now powers AI Assistants in beta in Illustrator, Premiere, InDesign, After Effects, Frame.io and the Photoshop beta app. The new licensing partnerships with the two music groups are described as freshly established. Adobe also said agents will reach Photoshop, Illustrator, Premiere and After Effects through MCP integration in 2027, with a private beta early that year. The integration runs locally on the user's machine, so layers, vectors, bins and sequences stay editable, and lets users connect agents they already use, such as ChatGPT.

Photoshop gets Relight, with movable and resizable light sources, and Generative Restyle with adjustable sliders, plus a Quick Compare slider. Beta tools include Mockups, Camera Angles, Generative Recompose, Convert to Text Layers and Timelapse. Having bought Topaz Labs, Adobe adds its Wonder 4 model, which upscales, denoises, deblurs and sharpens in one step, and an Image HDR model.

“CX Enterprise Coworker enables human-led agent-accelerated work. At every step when the agent is making a decision, it’s coming back to the human and asking.”

Varun Parmar, Adobe senior vice president of GenStudio and Firefly for Enterprise, to SiliconANGLE · siliconangle.com ↗

Premiere gains Enhance Audio, Separate Crosstalk, Separate Sound Source, a Color Mode grading tool and a beta Generative Remove for objects such as boom mics and logos. Its Generative Media tool puts video, sound effects, soundscape and music generation in the timeline, using Firefly and partner models from Google, Kling, Runway and Luma AI. Premiere Mobile gets hundreds of thousands of licensed tracks for non-commercial use through new deals with Universal Music and Warner Music, and Quick Cuts, which drafts a first cut from a prompt, is coming soon.

Premiere Mobile also gets artist-inspired templates for editing to licensed music, and its AI Assistant is coming. Lightroom adds Glow, Blemish Removal and a beta Open Eyes, Illustrator new brushes, gradients and patterns, and InDesign beta co-editing and a Rewrite tool. Firefly gains Video, Design and Quick Actions, with Firefly Builder, a private beta that builds sites and apps from plain language, Camera Tethering expands on desktop and iPad, InDesign gets Flex Layout and a Check Document tool, and the AI Assistant gains a Plan Mode and a Model Selector. Always-on agents are previewed for background chores such as organising assets and checking quality.

For businesses, Adobe extended its CX Enterprise Coworker agents into GenStudio and introduced Brand Intelligence, which learns a company's unwritten brand standards from approvals and rejections while admins can inspect and override its conclusions. Adobe says agents should be human-led and that customers with existing subscriptions pay nothing extra. Brand Intelligence will be built into Photoshop, Illustrator, InDesign and Firefly Creative Production for Enterprise, and Adobe's Varun Parmar describes the shift as creatives directing agents while the context in their heads is made available so the output stays on brand. Executives gave no productivity figures for early deployments. Further enterprise pieces include an Ideation Space in Workfront, Capsules and Node Publishing for Firefly Graph, and 3D Digital Twin product imagery; the GenStudio integrations are available now, while some Firefly Graph capabilities remain in beta.

Google and Adobe widened their partnership: Acrobat tools reach into Google Drive and Gmail through an Edit with entry in file previews, CX Enterprise Coworker is to come to Gemini Enterprise, Adobe's connectors in Gemini expand and its creative tools come to AI Mode in Search. The two will also explore editing with Google DeepMind, starting with an image model for Photoshop that could allow near-real-time edits.