Brand

Verified 7 November 2026

Wealthsimple

A Toronto online investment and money-management company that offers Canadians managed ETF portfolios, self-directed stock and crypto trading, chequing, tax filing and credit cards from one app.

It was founded in September 2014 by Michael Katchen (CEO), Brett Huneycutt (chief product officer) and Rudy Adler (marketing chief), and began as a low-fee robo-advisor. Trading without commission arrived in 2019, the same year it bought the tax-filing service SimpleTax. Power Corporation of Canada, through Power Financial and IGM Financial, is its main shareholder.

In October 2025 it raised C$750 million at a C$10 billion valuation, co-led by Dragoneer and GIC, and said it had passed C$100 billion in assets under administration. At its 2026 'Wealthsimple Presents' event it announced twelve products, including Penny, an AI assistant that can move money and place trades with client confirmation (slated for 2027), and connections to ChatGPT and Claude (early 2027). Its existing support AI is called Willow.