Tencent

Tencent is a Chinese technology and entertainment group whose Interactive Entertainment business publishes the QQ Dance (QQ炫舞) rhythm game, for which Xingtong is the virtual spokesperson. It also markets her as an IP to brands such as Li-Ning, Levi's and Make Up For Ever per the Moegirl timeline, and Daxue Consulting describes her as a Tencent-backed virtual idol with live-commerce results.