Reply

An Italian technology consulting and digital services group based in Turin, listed on Borsa Italiana (REY) and working through a network of specialised subsidiaries in AI, cloud, cybersecurity and data.

Reply was founded in Turin in 1996 by Mario Rizzante and a group of IT managers, and went public in 2000. Tatiana Rizzante has been CEO since 2006 and her brother Filippo is chief technology officer. Wikipedia reports about 2.12 billion euros in revenue and roughly 15,000 employees for 2023.

In film, Reply organises the Reply AI Film Festival, an international competition for short films made with AI tools. Its third edition (2026, theme "Imaginatio Nova") chose ten finalists from over 3,000 submissions in 76 countries, with a jury led by Gabriele Salvatores and including Rob Minkoff and Catherine Hardwicke. Awards were set for 6 September 2026 in Venice during the 83rd Venice International Film Festival, with a Best Short Film prize, an AI for Good Award and an AI Studios Grand Prix. One finalist was Once Upon a Time on the Dnieper River by Yi Wang, made with Nano Banana, Dreamina and Vidu.