Hook

An AI-powered social music app that lets fans remix and mash up licensed songs into short clips and share them on social media and inside Hook's own communities, called Jams. It is run by Hook Media, Inc..

Hook was founded in 2021 by Gaurav Sharma, its CEO and a former chief operating officer of JioSaavn. Its tools let users take up to 60 seconds of a song and transform it with remix effects and sound edits. It says every creation is rights-cleared and tracked so artists and labels are paid. It raised a $3 million seed round led by Point72 Ventures and Waverley Capital, and a $10 million Series A led by Khosla Ventures, reported in February 2026.

On 19 August 2026, Universal Music Group announced a licensing partnership with Hook, covering fan-made remixes, sound effects and video clipping built on UMG recordings. UMG artists and rightsholders choose which songs, which features and which sharing destinations are enabled, and each creation is licensed, attributed and tracked. Music Business Worldwide reports the deal follows two years of work with UMG labels including Republic, Capitol, Mavin and Virgin Music Group, which produced more than 30 artist campaigns. Hook's site claims 1M+ licensed songs and 300M+ views.