Gusto Collective

Gusto Collective is a Hong Kong brandtech group set up in 2020 that works on luxury and premium brands through its Gusto Luxe arm and builds AR and VR products through Gusto Labs. Its founder and chief executive is Aaron Lau, formerly of Cheil, and the firm has about 200 staff according to one press report. MonoC is the group's virtual artist; a Chinese-language report says its virtual-human business is a small share of revenue. The firm has worked with Phillips, Rosewood Hong Kong and Digital Art Fair Asia on her projects.