Studio

Verified 29 October 2026

Fable

Fable (Fable Studio) is a San Francisco AI entertainment studio that makes the Showrunner platform, where users generate and remix animated TV episodes from text prompts, and which in 2026 became the studio partner behind the AI-made anthology film Gods Don't Give Gifts.

Wikipedia says it was founded in January 2018 by Edward Saatchi, its CEO, and Pete Billington. Saatchi previously worked on Oculus Story Studio. Its first release, the VR title Wolves in the Walls, won a Primetime Emmy in 2019 for outstanding innovation in interactive media. It later built AI character work under the name Fable Simulation and its own SHOW-1 and SHOW-2 models. SHOW-1 drew criticism from the WGA and SAG-AFTRA in 2023 over unauthorised AI-generated South Park episodes, which Fable says were viewed more than 80 million times.

Showrunner opened to the public on 30 July 2025, with Amazon making an undisclosed investment, and carries shows such as Exit Valley. In October 2026 Fable and YouTuber Zack London (Gossip Goblin) moved the US release of Gods Don't Give Gifts from 30 October to 4 December to support an Oscar campaign for Best Animated Feature, with release on under 1,000 screens. Fable says it is the first AI film with a shot at a nomination; its MPA R rating is as announced by Fable. Reports describe Fable as London's film studio partner without saying whether it produced or distributed the film.